# ADVNT Offering Family — Design System v2.0

Owner direction: finalize the modern single-line ADVNT family with discreet TM for COMMERCE, WORK and EXPERIENCE. Supersedes the Commerce C, green/lime identity, shared-C system and stacked serif offering lockups. Corporate ADVNT.AI identity itself is not replaced by this offering rollout.

## Logo
Production vector interpretation of the approved direction: Space Grotesk Bold ADVNT, Regular offering name at 60/64 of master font size, matched baseline. TM is small and raised after the complete name. All lettering is outlined; no font loading required for SVGs. This is a carefully typeset production interpretation, not a pixel trace of the generated concept.

Use ivory on dark imagery; onyx on ivory; gold on onyx. Keep a clear area around the mark of at least half the ADVNT cap height. Never stretch, wrap, recolor letters separately, add a C symbol, slash, shadows or gradients. Keep visible cap height at least 16px; use the ADVNT master and a nearby plain-text offering name when space cannot fit the full wordmark. Logos are provided with transparent backgrounds. TM is a visual mark; no registration or legal clearance is asserted.

## Shared visual system
Gold #C9A24A, onyx #0A0A0A, cinematic navy #06101E, ivory #F5F1E8, carbon #1C1C1C. Use dark text on gold buttons and ivory text over dark image areas. Contrast-check labels and controls. Space Grotesk for body and UI; Cormorant Garamond for large cinematic editorial headlines only. 3px controls, generous spacing, fine rules. Larger 24px panels reserved for cinematic compositions. Accessible keyboard focus, 44px targets, reduced motion and image fallbacks.

## Voice and offering promises
- ADVNT: Intelligence into action.
- ADVNT COMMERCE: Power your growth. Marketing, sales and customer intelligence; find prospects, prepare campaigns, move opportunities forward.
- ADVNT WORK: Put intelligence to work. AI workers connected to customer tools, knowledge and priorities; reviewed results and clear human control.
- ADVNT EXPERIENCE: Bring your business to life. Brand and voice, websites, mobile and intelligent interactions.

Lead with the customer's goal, show a concrete action, explain its value. Clear, confident, human, specific. Avoid unexplained architecture language, invented proof, prices and availability. Label illustrative scenarios. One family, different service outcomes.

## Application
Use the same header, footer and offering-logo proportions. Preserve cinematic EXPERIENCE artwork and connected imagery. Public websites only; do not infer runtime activation or certification. Existing platform IDs, ownership and service gates remain unchanged. Source scripts and fonts included for reproducible exports.